From Panic to Purpose: Navigating "The Great Repurpose"

AI Readiness Project Jam Session and AMA

Announcer: [: 00:00:00

Kyle Shannon: Good day to you. And Murphy.

Anne Murphy: Good, good day dear Sir. We've been watching Bridger My leash. Oh, yes. Say my

on: leash. Yeah. What did my [: 00:01:00

Anne Murphy: Yeah. There's that,

Kyle Shannon: there's that. I mean, I've, I've seen it, you know, just, just by walking by the living room enough that, you know, I've seen enough of it, that I've seen it all.

Anne Murphy: I'm ready to get sucked into something. And it's so, it's so, it's like a soap. Like you just can't it stop?

Kyle Shannon: It's totally like a soap. Like a soap.

Anne Murphy: That's been good.

Kyle Shannon: Totally. A soaps. It's well produced Soap opera. Yeah. How are you feeling? What's going on? What's, what's going down? Just still

Anne Murphy: got it. Also, Shonda Rice and the music, the Mu, you gotta love the music in Bridger.

Kyle Shannon: Hmm. Yeah.

Anne Murphy: It's all pop music that they put into.

Kyle Shannon: Oh, into, oh, that's cool.

Anne Murphy: Yeah,

Kyle Shannon: I like it. I like it. See? Yeah. I gotta pay attention.

ee, see. Don't knock it. You [: 00:02:00

Kyle Shannon: we got some, got some love from Gareth. It's happening. Sir. Good to see you,

Anne Murphy: Gareth, with one of his great shirts. Do you know about Gareth's shirts?

Kyle Shannon: No.

Anne Murphy: Let's share a, let's share a listener story.

Gareth, who, by the way, I mean good, good guy. Discount. What a good, good guy.

Kyle Shannon: He's great guy

Anne Murphy: every time. Good guy. Discount every

Kyle Shannon: time talent. And talented and like geeky. Good techie. I mean,

Anne Murphy: geeky. Good.

Kyle Shannon: He's got a lot going on.

Anne Murphy: Pistachio. Pistachio.

Kyle Shannon: There you

Anne Murphy: go. And, um. Among his many, like expressions of himself is his shirt collection.

ig. They're like just little [: 00:03:00

Kyle Shannon: Results Is that the name of the brand

Anne Murphy: Might be

Kyle Shannon: R-S-V-L-T-S.

Anne Murphy: Oh, that one. That's it. That's right.

Kyle Shannon: That's it. All right.

Anne Murphy: You have an R-S-V-L-T-S?

Kyle Shannon: No, I've got, uh, what's his name? Uh, something Murphy. I don't know. These, these fancy shirts.

Anne Murphy: It's good. Yeah. You have good shirts?

Kyle Shannon: Yeah, I got good shirts. I got good shirts.

Not, not by my buying. That's, that's spousal. That's spousal augmentation.

Anne Murphy: Does she get them for you?

Kyle Shannon: Yeah. Yeah, she does. Yeah. Just every now and then a new one will show up and I'm like, okay, I don't want to know what it costs.

Anne Murphy: Does an old one like walk off when you get a new one?

Kyle Shannon: No, they just keep collecting.

Anne Murphy: Okay.

a different, when I was of a [: 00:04:00

Anne Murphy: Scale.

Kyle Shannon: Yes.

Anne Murphy: Scale was a really good way to put it.

Kyle Shannon: Yeah. Thank you. Yeah, I was scaling. Don't

Anne Murphy: itt

Kyle Shannon: to be up scale, scale down.

Anne Murphy: Not scaling down in, in any area. So,

Kyle Shannon: well,

Anne Murphy: how you doing? How are you?

Kyle Shannon: I'm doing good. I'm doing good.

I've got a lot of new ideas percolating and

Anne Murphy: mm-hmm. You do

Kyle Shannon: One of my.

One of my predictions of: 2026

Anne Murphy: Yeah.

Kyle Shannon: And: 2026

Anne Murphy: Oh, it's here. Oh, Honda.

Kyle Shannon: And like, like, like seed dance 2.0, new video model outta China looks really, really good. Mm-hmm. Who knows if it is, we'll have it in two weeks or something like that. Um, but the, the open claw thing with the autonomous agents mm-hmm.

That are proactive and taking, you know, just doing things on their own. Mm-hmm.

Anne Murphy: Um,

st and like, I think, I think: 2026

Anne Murphy: Mm-hmm. Mm-hmm.

curious. Was enough for the [: 00:06:00

Anne Murphy: Mm-hmm.

Kyle Shannon: I think last year you kinda had to be curious and you kind had to kinda level up your game. And I think this year is about discovering who you are and what you value, which I know sounds weird.

Anne Murphy: No. Do you remember my, my three all You need to, all you need to be quote unquote good at AI is a curious mind.

A willingness to be vulnerable.

Kyle Shannon: Mm-hmm.

Anne Murphy: And community. Yeah. That is literally all, because once you go down the category of vulnerable, that's where you can start going, who am I?

Kyle Shannon: Mm. Yeah.

Anne Murphy: What do I stand for?

Kyle Shannon: What do I stand for? Yep. Well,

Anne Murphy: like what do I stand for? Is like, maybe the question of the fricking year.

Kyle Shannon: I think it's what Stand for what? What it values. My question, is it my question, what do I stand for?

Anne Murphy: Oh, for the year?

Kyle Shannon: Mine [: 00:07:00

I can't narrow it down to one. I, well, Liz, Liz Miller, Felds question of, what do you want more of is, is a really interesting one. But for me it's, it's kind of who am I, what are my values, and what's the difference I wanna make in the world?

Anne Murphy: Yeah,

Kyle Shannon: so, so yeah. So we're in the neighborhood. We're in the same neighborhood.

Anne Murphy: We're in the neighborhood. As per usual. As per usual. What do we have in the comments and,

Kyle Shannon: oh,

Anne Murphy: look, if we wanna let the people know,

Kyle Shannon: oh yeah.

Anne Murphy: That they, so the treat, the treat that they are in for today is that, um, we. Kyle and I have the opportunity today to workshop some of our ideas. Mm-hmm. Live exactly.

And with our, with our amazing extended family in the chat.

Kyle Shannon: Exactly.

Anne Murphy: [: 00:08:00

Kyle Shannon: Yep.

Anne Murphy: And I've got, um, this, uh, little thing, this little gym. Called the big six that I've been working on.

Kyle Shannon: Oh, nice. I like it's state of emergence.

It's

Anne Murphy: perfect.

Kyle Shannon: Yeah.

Anne Murphy: Well, yeah. Keep in mind the whole entire business plan, quote unquote business plan used lightly of the She Leads AI brand was literally. On a napkin. Thank you very much.

Kyle Shannon: Very good.

Anne Murphy: Very good. And so now we've upgraded

Kyle Shannon: That's, it's solid. It was in, in the, uh, I just read the book Turning Pro, and one of the things in it, the, the guy was talking about his mentor and his mentor.

he entire outline of a novel?[: 00:09:00

Thought that was really good. You don't need much room to have big ideas.

Anne Murphy: In fact, you're better served, but it's obviously, it's a. It's a mindset thing. Mm-hmm. Like that.

Kyle Shannon: Yeah.

Anne Murphy: Who is it? The who? Who's that quote by? I would've written a shorter letter, but I didn't have the time,

Kyle Shannon: but I didn't have the time.

Exactly. Yeah. Short is hard. Yep. Simple is hard. Simple's really hard.

Anne Murphy: It's really hard.

Kyle Shannon: Yeah. Yeah. So, so we've got, we've got the full hour. Yeah. Let's covered, we don't, we don't have a speaker today. So our speaker was, was gonna be, um. Um, Sebastian,

Anne Murphy: he'll

Kyle Shannon: come back. Uh, Sebastian Cheal. Yep. He'll come back. Um, so we've got some time, so I figured it would be good to just, you know, chat about what's going on, which we're doing a bit, and then yeah, we can start unpacking, start kicking around some of these ideas.

days [: 00:10:00

Anne Murphy: Yeah.

Kyle Shannon: Um, so, so it's still new. Your big six is is still new. My,

Anne Murphy: my big six is, is, is, uh, being born last night. Last night. It beautiful. Finally, but it's been talking to me for two years.

Kyle Shannon: Wow. Beautiful. Uh, and it looks like Silver Fox has an app that's tied to some of the stuff we're talking about, which is super cool.

Um, and then, um, if anyone on the, uh, in in the audience has comments, post 'em in there. We're happy to answer any questions. We can do this kind of a style as well.

Anne Murphy: Yeah. Chat.

Kyle Shannon: Yeah, exactly.

Anne Murphy: Yeah. Let's all just chop it up a little bit.

Kyle Shannon: Yeah, yeah, exactly. So what do you wanna talk about? Question. Where do you wanna start?

Yeah.

Anne Murphy: Uh, well, I mean, I, I wanna, I kind of.

I kind of wanna drop right into it, Kyle.

Kyle Shannon: All right.

Anne Murphy: I don't wanna go right to the belly of the beast with the great repurpose.

Kyle Shannon: Okay. What [: 00:11:00

Anne Murphy: no. Walk us through, walk us through it a little bit.

Kyle Shannon: Okay, so, so I think it's very clear that. There are going to be job disruptions. Mm-hmm. And lots of people are talking about, you know, will AI take jobs?

Will it not take jobs? It's absolutely gonna take jobs. Now, I think long term it will also produce jobs, but we're in, we're in a five year transition, and so the, the probably the next three years are gonna be pretty, um. Eventful. Like, we're gonna have to deal with some stuff. We're gonna go through some stuff.

lking about, you know, jobs, [: 00:12:00

All that sort of stuff. The thing that's not. Being talked about as much is that, especially in America,

we, we tie our work to our worth.

Anne Murphy: Yeah.

Kyle Shannon: Our, our sense of meaning is tied Yeah. To the work we do. Right. And it's mm-hmm. It's evidenced by the core question you ask someone at a cocktail party, right. What do you do? What do you do? What do you do? It's not believe, who are you? It's not, what are you interested in?

Right.

Anne Murphy: I,

Kyle Shannon: it's, I gotta

Anne Murphy: tell you I can,

Kyle Shannon: yeah.

Anne Murphy: I cannot believe that you. Have that ex exact, that is the exact example I've been using since like literally forever.

Kyle Shannon: Really.

um, east Coast, west Coast, [: 00:13:00

Mm-hmm. Because it's so different, so regional. But now it's also temporal because now we're at this phase where what do you do? Like I just made a piece on TikTok about what I've done the past five days while I've been sick is like babysit agents. If that's my fucking job. No, thank you. Right.

Kyle Shannon: Okay, so, so now you're hitting on, okay,

Anne Murphy: so that's, sorry, I'll zip it

Kyle Shannon: now.

No, no, no, no. This is, so, but, but now you're hitting on kind of part of the core of this. So, so a couple of things struck me. So one is if people lose their job, um. People have lost their job before. They'll go try to find other jobs. In some cases, they're gonna lose their job in a category where the category essentially disappears.

Oh, yeah. So they're not gonna be able to get, get the same job. So all of a sudden a job that was valuable is now valueless.

Anne Murphy: Valueless.

el valueless? Right. Or some [: 00:14:00

From a work perspective, you know how tightly coupled is that. The other thing that struck me is even for people that keep their jobs. What the job is is about to change radically. You just described it

for

Anne Murphy: the, I literally just, it's sitting here. You

Kyle Shannon: just

Anne Murphy: described it right now. Waiting for me to press post.

I'm gonna hit post while we're frigging talking and it, you will see this. I am everybody here. We're literally reading each other's mind. This is what I said was your job, your job is. Still gonna be here. Yay. In some cases. And it's gonna be unrecognizable.

Kyle Shannon: It's gonna be unrecognizable.

Anne Murphy: And here's my example.

Kyle Shannon: Yeah, exactly.

Anne Murphy: You're not gonna fucking like it is the problem.

work for me, he was employee [: 00:15:00

And Poopie King was a site builder, so he built websites@agency.com and he was really good at it. And as we grew, we grew really quickly. People that came in as interns started getting promoted above him, right? They would come in and they would do their job and they would get a promotion, and then they would get promoted to manager.

'cause we were growing. And so Paul wasn't getting promoted. And so at one point I said, Hey Paul, you know, like people are getting promoted around you. Like, do you wanna. Do you want a promotion? Like we value you? And, and so we promoted him and he was happy and that was, that was good. And two months later, he walked into my office and he asked for a demotion.

the thing I love. Yeah. And [: 00:16:00

Your job is reviewing code that some bot rot wrote, so you have no connection to it. So, so. The great repurpose is, you know, both job loss and, but even when you keep jobs, it's that idea of as, as the jobs transform, as the tasks of what we do today, get stripped away or transformed completely to the degree that someone has got their self worth tied to that it's gonna create within companies, it's gonna create sort of mass disengagement.

right? COVID told us kind of [: 00:17:00

Okay. We're gonna change what jobs are, we're gonna change, what tasks get done by whom? Where the value is in the value chain, like. Overnight it's gonna happen relatively probably over the next three years.

Anne Murphy: Okay. So I'm gonna remind you of this history snippet that I know I've mentioned before, but probably in passing.

'cause I usually like, kind of botch it. But, um, you know how there's that Japanese word for death by overwork, right? Mm-hmm. Yeah. That exists. Yep. Well, when we gave it a whirl in like 19. I don't know. Let's say 40. I don't know. I don't know. History. Um, well that's what AI is for. Tell me.

Kyle Shannon: I was gonna say you have chat GPT.

Yeah, exactly. You

Michigan, Kellogg's factory, [: 00:18:00

Kyle Shannon: Yep.

Anne Murphy: They are running errands in the middle of the day, but no, they're not. They're staying home with, in a shame spiral, not knowing who they are in the, in the pecking order.

Kyle Shannon: Yep.

Anne Murphy: Drink,

Kyle Shannon: drink, drinking.

Anne Murphy: Back, back

Kyle Shannon: to work. Oh, back to work for

Anne Murphy: sure. Purple leisure. The, like I was talking about the other day, the compensatory leisure, the addiction, the domestic violence, the,

Kyle Shannon: like, all that stuff's gonna arise. And, and then, and then the sort of zombie state of, of workers like this within companies.

things, right? So, so you've [: 00:19:00

They're not gonna explore, they're not gonna see what's possible, right? And they're gonna, you know, it's gonna be bad for everyone. If you can decouple those two things, if you can say, Hey. There's a way to look at your worth independent of the tasks you do. Even if you took great pride in those tasks. You know, there's how you work, there's, there's, um,

Anne Murphy: yeah.

Kyle Shannon: You know, your judgment, there's your taste, there's your point of view all, like all of the things that make you, you, those actually remain valuable. Right? Yeah. So if you can decouple those things and start looking at who you are, then you can start to say, okay, how can I use this AI to do, you know,

Anne Murphy: I

Kyle Shannon: know, bring my ideas to life, take me to the next place.

That transition is what the great repurpose is all about,

Murphy: and that's where how [: 00:20:00

Kyle Shannon: now do you go halls or do you go uh, Ricola?

Anne Murphy: No, turns out Ricola is a cola, I think, I think mostly said in song format is, um, I think it's Candy Hall.

It's, it's gotta be Halls.

Kyle Shannon: Yeah, it's gotta be Halls Chemicals for good living. It's gotta

Anne Murphy: be called Exactly. You gotta keep it a little dirty. So, um, so we've got the fact that we like to go back to work. We want to work.

Kyle Shannon: Mm-hmm.

ts, but that's actually more [: 00:21:00

Transactional. What

Kyle Shannon: do you, what do you mean? The refs?

Anne Murphy: The rafts. Rafts.

Kyle Shannon: Oh, oh, the rafts. Oh,

Anne Murphy: that Cindy Kon talks about being the raft being,

Kyle Shannon: sorry, the t being, yeah.

Anne Murphy: It's hard to say

Kyle Shannon: raft. Yeah. With, with, you have a, you have a cough drop.

Anne Murphy: With a cough drop.

Kyle Shannon: Yeah. Well, so this

is

Anne Murphy: different.

Kyle Shannon: So what's I, so here's, I, I think you're right.

I think it's different. Here's, here's what my experience has been is, um. Even, even though we've been early to AI and we can see what's coming, this transition isn't gonna be any easier on us. Right. So, so, so here's what I've noticed. I was talking about this with someone today. So if, if you're just listening to this, I'm, I'm sort of using my fingers to, to make the surface of water.

the first two years of AI is [: 00:22:00

They're sort of purposing down deep into the water and some of them are kind of disappearing from the community, or some of them are. They're just sort of checking out. They're still in the community, but they're checking out of the chaos of trying to keep up with ai.

Anne Murphy: Mm-hmm.

Kyle Shannon: And, and what I'm recognizing is that the people that are sort of taking the time to slow down and to go, wait a minute.

themselves and, and they're [: 00:23:00

Yes. And I feel like they're, you know, some of them are starting to come up with the daily practice, like the mastermind practice, where they're starting to come up and, and figure some things out and what it looks like. We've talked about this before, like Cindy Coon's doing the, the, uh, the crafting corner at the Create Conference this year, right?

Mm-hmm. This, this idea of kind of mixing analog and digital and maybe just like Leah Fasten was just like, I just wanna go back to making pictures. Like I don't want to

Announcer: mm-hmm.

Kyle Shannon: Pay attention to AI at all. And I think that this is gonna be very, very personal on an individual basis, but I, I don't think there's a way to the other side of this without going through it.

Mm-hmm. And going through it means confronting, like, who am I, what? What's really important.

Anne Murphy: Mm-hmm.

to me? Like, do I feel like [: 00:24:00

Anne Murphy: that's why the, that's why the really awesome therapists are gonna be the ones who are also in the soup with us.

Kyle Shannon: Yeah. Yeah.

Anne Murphy: They have to understand this. I don't, I don't imagine, honestly any other. Aperture. Yeah. For them to be helpful to somebody who is at is even as like, kinda like painting inside the lines as our people and us are. Mm-hmm. Even though we're pretty out there. Right. Pretty diverse in our use cases and whatnot.

Child's play.

Kyle Shannon: Mm-hmm.

Anne Murphy: Compared to what's, what's out there.

Kyle Shannon: Yeah. Yeah.

l, right? We're gonna be the [: 00:25:00

Kyle Shannon: Mm-hmm.

Anne Murphy: We're gonna be also so scarce in comparison to what's needed. The change management

Kyle Shannon: pros. Oh, it's crazy.

It's crazy. It's crazy. But, but, but the thing that the. The thing that I thought before was that being early would be an advantage because, because we know how to do the stuff well. Do you know how to. Instantiate a thousand agents into a swarm and then manage the output, like just managing the output of what those agents do for you.

They might do really remarkable stuff. That's a completely different job. It's a completely different concept. Right. That's even if gets consumed last week, it's so boring. Yeah. It's so boring. Right?

Anne Murphy: So boring.

Kyle Shannon: So, so what are we gonna do? Right. And, and I

Anne Murphy: dunno.

on't know. I don't know. And [: 00:26:00

Here. Here's the thing. Well, I think, I think return to in-person events is gonna be important. Mm-hmm. I think I, we keep going back to community. Mm-hmm. To me, this keeps going back to community that the only way, like. If you and I are feeling this as much as we pay attention to this crap, and as much as we're trying to put it in practice and we're trying to teach other people how to do it, and we're training the trainers and we're doing all the things, if you and I are feeling this, then everyone's gonna feel this.

Like, everyone's gonna feel this. There's no advantage right now. And, and I still deeply, deeply hold a very optimistic view of this, but the only way to get to that optimistic future is through this massive change. You know?

Anne Murphy: Mm-hmm. Mm-hmm.

We're gonna be confronting some stuff, people.

Kyle Shannon: Exactly.

Anne Murphy: It's gonna come ling up.

Kyle Shannon: Exactly. Gonna

Anne Murphy: come. Ling ling up. I,

Kyle Shannon: I feel like for sure I'm being self,

Anne Murphy: [: 00:27:00

Kyle Shannon: I'm, I feel self-conscious that we're bumming people out. But listen, okay,

Anne Murphy: so

Kyle Shannon: I mean, this is part of being AI ready is like, like

Anne Murphy: this is,

Kyle Shannon: what are we, here's why, what are we getting ready for?

What are we getting ready?

Anne Murphy: Four. This is why, here's, here's, here's what I wanna say about that though. When we roll in and we just talk about the la la, la

Kyle Shannon: mm-hmm.

Anne Murphy: We, I, I feel like all credibility should be taken away.

Kyle Shannon: It should be flushed down the toilet,

Anne Murphy: just flushed down the toilet. You know what's funny?

This is the both and era. We can handle this. We are big heart hearts on our sleeve. Ai, whatevers.

Kyle Shannon: Yeah. I find the, uh, the, the make money fast. Commercials about AI increasingly insufferable. They're just, oh my God, they're so bad. They, they drove me crazy before, but now they're just like, just like, it ain't, it ain't about that.

It ain't about that.

Announcer: Mm-hmm.

Kyle Shannon: It's crazy.

Anne Murphy: Um, [: 00:28:00

Kyle Shannon: That's, I, I was just gonna ask about the big six. Tell me, tell me, tell me what it is. Gimme, gimme an overall why Six. Why are they big? Are, are there a small six?

Anne Murphy: Oh, so

Kyle Shannon: like the big, what was, what was the, what was the, what inspired the idea?

as changed everything for me.[: 00:29:00

Announcer: Hmm.

Anne Murphy: And. So it's a little bit of the back to the basics in some ways, but it's also a little bit of, here is a case study, an example where you can relate to.

Kyle Shannon: Mm-hmm.

Anne Murphy: That brings up, and then I get to talk about the social impact stuff. I get to talk about, okay, what happens to so-and-so's job that this impacts?

Mm-hmm. What happens to the la, la, la, this, that, and the other? And so those six things. If you are addressing those six, like more like tactics in your business, in your organization, whatever, you're gonna be gleaning, you know, 90% of what you can out of AI is my take.

Kyle Shannon: Hmm. Cool. All right.

Anne Murphy: So one example,

Kyle Shannon: what, what

Anne Murphy: kind of things are they?

my brain right now, but I'm [: 00:30:00

Kyle Shannon: Hmm.

Anne Murphy: So whether it's, I mean, think about it.

It could be therapy. It could, I mean anything, all the tendrils that go just on recording us mm-hmm. On this level of cybersecurity, which is limited, right. In the grand scheme. Limited.

Kyle Shannon: Right. Right.

Anne Murphy: Have all that data sold. Right. It's already happened, the 23. And me people, their data, their data got sold or taken or whatever.

for documentation, but like. [: 00:31:00

Um, who gets to see it? How long is it around? Right? So you think about all of the values that this bumps up against and all of the like, severe problems, but also all of the then. Descending benefits of having a, like, having a body of work of three years of fathom calls that I can now talk to all of them at the same time is like, holy shit.

Right.

Kyle Shannon: It it is, it's wild. It's, it's the bo it's it's both, right? It, it's terrifying. It's wild. Yeah.

Anne Murphy: It's,

know. I've got, I don't know,: 2000

You know, the, the first three years of generative AI that's that's there mm-hmm. And it's now mineable like that, that amount of data, historically, you would've to hire a document, Terry Crew to like watch all the footage and take notes. You can now just. You know, sift through that data instantly. So

yeah,

Kyle Shannon: I don't know that, that contradiction of, I, I think the, I, I think the privacy of the security, all that sort of stuff are absolutely issues.

And we're also moving into a world where I, I just, I like, I don't think you're stopping that train.

Anne Murphy: Mm-hmm. But then, but then you also look at like, well, what about the person who used to. Organize that information for everybody, right? The clout, the power, the the transparency, the vis visibility into things,

Kyle Shannon: yep.

y: That they had. Now all of [: 00:33:00

Kyle Shannon: got this.

Anne Murphy: And so then you're like, oh, does that person go to, instead of working 46 hours a week, 40 hours a week, or no, did you just take six hours of hourly wages away from her? Her.

Kyle Shannon: Or does it go away altogether?

Is is she,

Anne Murphy: does

Kyle Shannon: it, it

Anne Murphy: go away altogether?

Kyle Shannon: Is she the buggy whip, you know, manufacturer? No, she

Anne Murphy: the mm-hmm.

Kyle Shannon: Right. In the, in

Anne Murphy: the automotive, who does that time belong to? Does it belong to the employer? Does it belong to her? Does it belong to, just going away,

Kyle Shannon: right. Well, and there's also, so there's the individual person.

ate their skills directly to [: 00:34:00

Is gone well then, then we get back to the great repurpose. Then it gets back to looking at, okay, if those specific tasks that I did before are no longer valued. What is it about how I showed up and how much I cared and, and you know, how much I, I wanted everyone to do? Well, there's something of value in that person, right?

That can be very, very useful somewhere else, but it's like, it's not gonna be obvious where that other place is. Mm-hmm. And so part of this is just this idea of the, the thing that we spent two or three or four decades. Perfecting and trading for literal money. I do these tasks, I get this money. Now those tasks are devalued potentially to zero.

hat's your, so if that's one [: 00:35:00

Anne Murphy: the

Kyle Shannon: line?

Anne Murphy: Yeah, exactly. The point of the big six is like, how does this bump up against your

Kyle Shannon: values,

Anne Murphy: your

Kyle Shannon: values,

Anne Murphy: your based AI policies, guidelines, hopes, dreams, fears.

Kyle Shannon: I see.

Anne Murphy: You know, so you're like,

Kyle Shannon: okay, yeah. That's a fascinating one. Yeah.

Anne Murphy: Right.

Kyle Shannon: And like what that could look like is, 'cause all this is risk, risk reward stuff. What that could look like is okay, having this archive of everything that was said in the meeting, super valuable, but here's the risks to it. So, right.

So that could start to look like, here's new policy that we're gonna do this in a very particular way, or here's how it's gonna, mm-hmm. You know, data lake or, or whatever the term is. Yep. In corporate America. Yeah. Right. What are G? Gimme another one. What else you got?

Anne Murphy: Um, so I've got[: 00:36:00

one of the ones I like. And again, it's the same thing, is anything that be is now becoming production quality. Just with generative ai. So whether you wanna call that, you know, you do your design at home, now you do your design in, in your office, you do your, all the things that you were, this various professional services.

I'm not gonna say you're a lawyer. You're not a lawyer, but you can be a good enough this, that and the other. And you know, each one of those ones you choose has a whole ass trickle down effect, right? So like what hierarchy of, of, um, profession, of a career ladder are you taking away just by doing something as simple as that.

basic skillset or whatever. [: 00:37:00

Kyle Shannon: cancels out a lot.

Anne Murphy: Anything anyone says to me where they're like, oh yeah, you know, we have this log jam where it has to go over to the designer.

Kyle Shannon: Mm-hmm.

Anne Murphy: No, you don't.

Kyle Shannon: Right.

Anne Murphy: So now I just fix, like, you know, oh, you're talking about workflow and log jams and, and contractors or whatever. Just bureaucracy. Well, we can just fix that.

Kyle Shannon: Yeah. Yeah. We can just fix that. We can just do that now. Yeah. And there's repercussions to it. Yeah. These are the, the big six are kind of fascinating. It's like, it's almost like the, the contradictory six or the, the, uh.

Anne Murphy: Yeah, it's like the, the, the, the

Kyle Shannon: using six. It's like,

Anne Murphy: yeah, the

Kyle Shannon: deceptively

Anne Murphy: simple.

Deceptively simple six,

Kyle Shannon: [: 00:38:00

Well, a lot of times I'm prompting a song into existence where I never would've hired a musician. I probably wouldn't even have bought stock music.

Anne Murphy: Don't get started.

Kyle Shannon: Right. So, so, so some of this is net increases in productivity. It's not, it's not that I would have hired. Someone to do that. Now there are cases where, you know, listen, if you're spending a hundred grand a year in external vendors and now all of a sudden you're like, we don't need to do that anymore, well then that's gonna have an actual impact.

this is coming for everyone [: 00:39:00

Anne Murphy: the tools can do the thing, and we're all gonna be the bad guy and we're all gonna be the good guy in one context.

Kyle Shannon: That's it. Right? That's, that's, that's it. That you know what it is. And this this really fascinating. Depending on the lens, you look at it through

Anne Murphy: mm-hmm.

Kyle Shannon: Everyone's empowered and everyone's disempowered. Everyone's a genius and everyone is an idiot. Everyone is. Yeah. Um, the good guy. Everyone's the bad guy.

ected with it, it's going to [: 00:40:00

Mm-hmm. I'm gonna go grill rutabagas and I'm done. Mm-hmm. You come by my rutabagas at my rutabaga farm and that's it.

Anne Murphy: Yep.

Kyle Shannon: And then the people that stay checked into it. Are going to, like, the transition's gonna be weird because there's gonna be a lot of ego death and there's gonna be a lot of mourning for the way things used to be.

Anne Murphy: Oh, for sure.

Kyle Shannon: Right. And, and a lot of longing for, well, you know, my 30 years of experience used to have value. It did, and now it doesn't. And, and I'm sorry. And what are you gonna do about it? It's, it's really hard. This is really deep stuff.

kay. Again, another both and [: 00:41:00

Pulling back of the veil, right? Mm-hmm. Like

Kyle Shannon: mm-hmm.

Anne Murphy: All of a sudden we're really gonna have to, well, you've, yeah, you said it. We're gonna really, really, really look at stuff. The denial bubble is gone. It's just

Kyle Shannon: at, at scale. The denial. Denial. Yeah, exactly. So, so denial

Anne Murphy: is so awesome. Until it breaks, which it always breaks.

But here we are gonna have just tons and tons and tons of denial.

Kyle Shannon: Yeah.

Anne Murphy: That's just going,

Kyle Shannon: and it's not even necessarily denial.

We

Kyle Shannon: held

Anne Murphy: together by our denial and our like suppressed rage. Yeah.

Kyle Shannon: Yeah. Or it's just, just unawareness, right? Like, it's not even necessarily denial, it's just like I'm, I'm not denying that I'm, my value is tied to my job.

n that gets quickly stripped [: 00:42:00

Oh, I

Anne Murphy: caught a little bit of that. I. I kind of, people

Kyle Shannon: that are getting,

Anne Murphy: came in too much in the middle of a l of a tendril of it. So I

Kyle Shannon: uhhuh,

Anne Murphy: but here because I don't know what the big picture is with the personas.

Kyle Shannon: Well, so, so the big picture was this. So here's what I put together. I. I wanted to find a way to communicate the value of the salon and the value of the Mastermind.

is response to me was, Kyle, [: 00:43:00

Announcer: Mm.

Kyle Shannon: And I was like, I was like, oh yeah. And he is, he is like, people are, people are in pain. Like people are in this transition and they're trying to figure stuff out. And he goes, you know what they need is some aspirin. Yeah. Like, like fi. Figure out how they're hurting and you don't have to solve their problem.

You don't have to cure the thing, but like,

Anne Murphy: yeah.

Kyle Shannon: Could you, could you hand them something that makes them hurt a little bit worse? No

Anne Murphy: need to be a vitamin. Like you don't get Right. You don't, we're not here to help people with like. Extra credit or it'll be nice. No, yeah. There's gonna be pain.

Kyle Shannon: Yeah. And so, and so what I did was I had, I had Claude, so Claude Opus 4.6 is absolutely remarkable, by the way.

Anne Murphy: It's incredible. That's what I've been using.

nas. So. Key kinds of people [: 00:44:00

Anne Murphy: the through line.

Kyle Shannon: Okay.

Anne Murphy: Yeah.

Kyle Shannon: That the AI salon or the Mastermind could be, you know, a salve for their, for their wound. Mm-hmm. Right. For that pain. Mm-hmm. And so it went off and did the research and, and we did a couple of back and forths and it generated a really beautiful document's, really well written. Um, but, but here's, I'll just read through these because they're, they're kind of heartbreaking.

So one of them is the creative professional under Siege. My clients are replacing me with a prompt, which is what you just said.

Anne Murphy: And

Kyle Shannon: it just, it just wrote this, their livelihood is being commoditized in real time. Clients who paid 5K for a brand identity are generating good enough logos. In mid journey copywriting rates have cratered illustration work.

Isri dried up video production budgets are being slashed as AI video tools improved monthly.

Anne Murphy: Mm-hmm.

rible options. Refuse AI and [: 00:45:00

Anne Murphy: every word earned its place in those sentences,

Kyle Shannon: right?

Um, yeah. The d the directionless knowledge worker. My boss told me to use ai, but no, no one told me how or why. Mm-hmm. The company bought Enterprise AI Li Li licenses. Dropped them on everyone's desk, was zero training and vague expectations. They're told to be AI powered by next quarter they're watching junior people and vibe coders produce flashy demos.

Demos while they struggle to write a decent prompt, it feels humiliating. Right? So it's like, damn. Um, the next persona was the locked out graduate. They did everything right. They graduated from school and now there's no entry level jobs like Right.

Announcer: Locked out, graduate. Exactly.

Kyle Shannon: What do you do?

chat right now so I can, uh, [: 00:46:00

Kyle Shannon: Yeah, I don't have, yeah. Let me, let me put it in the chat. And who's

Anne Murphy: what. Um, yes. Love, love that. Yeah. Making simulated stakeholders or mm-hmm. Avatars like

Kyle Shannon: mm-hmm.

Anne Murphy: But, but what's amazing, I don't wanna take away like, because the perfection of the, of the. Like the of the per persona and what's going on for them and like their deep value level feelings.

Kyle Shannon: Mm-hmm.

Anne Murphy: And the conundrum that we're in, that we're all in surrounding each one of these characters

Kyle Shannon: that we're all in. And it's just intensifying. And like in some companies, if the companies are resisting ai, they're not feeling it yet, but like their buddies over at the agency down the street are feeling it.

. Um, so, so what I'll do is [: 00:47:00

Anne Murphy: just to kind of,

Kyle Shannon: I'm gonna make a version of this document that is the kind of the methodology and the, and the descriptions of the personas.

And I'll, I'll strip out the stuff.

Anne Murphy: Look a lib, make a little mad lib out of it.

Kyle Shannon: No, I'll just, I'll just share the exact ones. 'cause you can take this. Tell another AI to go do something similar.

Anne Murphy: Yeah. That's what I wanna do. I gotta, 'cause I have to build out my, my, my little, my company or whatever. Mm-hmm. My board, my whatever, however big it's gonna be.

Kyle Shannon: Yeah. Yeah. The other thing that I'm, that, that I haven't started yet, that I'm. I'm feeling irresponsible not doing it, is playing around with open claw and I, the reason I've been resisting it is I know that there's gonna be a version of it that's gonna come along here shortly where you don't have to be a geek to do it.

Anne Murphy: Mm-hmm.

this thing and, um. Did you [: 00:48:00

That, that it, it might be more efficient if they could just talk on the phone. So he went and, and, um, signed up for a Twilio account, got a phone number,

Anne Murphy: no way.

Kyle Shannon: Went to 11 labs and hooked up the APIs. A text to speech and speech to text. Got a voice, picked a voice, and knew when. The guy woke up because he knew when he started texting in the morning, waited until he knew he would be awake and called him and they talk three or four times a day now.

Announcer: No way.

Kyle Shannon: Swear to God. So like that's. See,

Anne Murphy: that's what I'm talking about.

Shannon: What we've trained [: 00:49:00

Anne Murphy: Yeah. Yeah.

like, we are already there in: 2026

But like all this autonomous agent stuff, it's just a completely different thing. It's completely different thing and what do we do and what's it mean for our value? Totally different to your point, totally

Anne Murphy: different

Kyle Shannon: thing. You're bored outta your mind checking in on your agents. Well, maybe that's the job.

Oh my God. If that's the job,

Anne Murphy: I'm just like, oh, here's the analogy. I, this is a, this is crazy. Okay, so when you go to Las Vegas and you go into where they've got the jackpot things.

Kyle Shannon: Huh?

Anne Murphy: Right [: 00:50:00

You press the button now, right? To see if you, if you win, if the lemons line up or whatever it is.

Kyle Shannon: Mm-hmm.

Anne Murphy: And you see basically, you know, you put money in, you press a button and you see what you get back.

Kyle Shannon: Yeah.

Anne Murphy: This is what I'm doing with all the agents. Spending credits. I'm seeing what happens and I'm sitting there for hours on end.

Kyle Shannon: Yeah. Well, you know what I realize I have a, I have a very sim, I have a very similar sort of thing, so you know, scratch off lottery tickets.

Anne Murphy: Mm-hmm.

Kyle Shannon: So you can scratch off lottery tickets, right. You play the game, but there's also at the bottom of the lottery ticket, there's a little barcode down there that you can scratch off and you can just scan it with your lottery app and it'll tell you if that card's a winner.

You don't actually have to play the card.

Anne Murphy: Oh my God, no.

es. So the minute I realized [: 00:51:00

And now you just scratch off the little thing on the bottom and zap it with your phone. You don't have to play the game. Yes. That's, that's the world we're entering. That's the world we're entering. Yes.

Anne Murphy: We're just gonna be blobs. We're just gonna be

Kyle Shannon: blobs. No, no, we're actually not. No. So, so, okay, so here's, here's, here's where I'll push back.

Our relationship with work is gonna, it's gonna take a while to detangle this. Mm-hmm. But I think where we go is, screw it. Let the machines go do their thing. When, when Big Blue Beat Gary Casper off and chess. Everyone said, oh, you know, chess is gonna be boring now. It's just gonna be machines, playing machines.

ctually enjoy watching human [: 00:52:00

Let 'em go. Do the tasks. Go make me money, just put it in my bank account and I will go out and play like, like some version of that is, is potentially on the other side of this. It's just, it's really hard to see right now. Yeah, because, because to your point, you're like, I don't enjoy if, if my job is checking.

The barcode on the bottom of the lottery ticket. That's not very fun. Yeah, exactly. I don't get to play the game.

Anne Murphy: Exactly, exactly. Well, and they're also, I mean, there's a lot of adages about it, but um, work is a spa vacation sometimes work is a great way to spend hours.

Kyle Shannon: Yeah,

Anne Murphy: right. If

Kyle Shannon: you [: 00:53:00

Anne Murphy: what you do, much time there is in a day.

Yeah, there's like a million hours in a day when you don't have a million things to do.

Kyle Shannon: Yep. It's it, it is, it is just wild. And then, so what you'll see is you'll start to see things like I. People will probably start companies where we're only gonna hire coders that don't use ai. We're gonna hand code everything.

And that's our, that's our twist. And like, people may buy their software just because it's like, there's just gonna be all sorts of weird experiments and people trying to, you know, find their place, find their meaning. Absolutely Wild, isn't it?

Anne Murphy: So one of the things that I've, that I've seen so much of in my, in my career is we oftentimes, we start, um, in my fundraising life, right?

Kyle Shannon: Yeah.

times we start working with [: 00:54:00

Kyle Shannon: Yeah. Yeah.

Anne Murphy: What do I

Kyle Shannon: stand for? The nonprofit world, right? Yeah.

Anne Murphy: Which is, yeah, exactly. So what they learn is that they have no idea because they're retired now.

Mm-hmm. And they never knew what, they never knew how to, while away a day. And a lot of times what happens is their partner who may have been working at, you know, in the home all those years, they don't want 'em around.

Kyle Shannon: Right,

Anne Murphy: exactly. Because they're

Kyle Shannon: depressed and they don't have any purpose. Yeah.

Anne Murphy: They don't know what their purpose of the meaning is, and that's when they start getting involved with philanthropy and volunteerism.

Kyle Shannon: Fascinating.

s now. We're gonna have that [: 00:55:00

Kyle Shannon: Well, and and, and I mean, the thing about retirement's really fascinating because the thing about retirement is. You generally have 30 years to prepare for it.

You kind of know what's coming. Yeah, right. What's happening with this AI stuff is it's gonna be forced retirement or forced separation from the job over a three year period instead of a 30 year period. And. Some people are not gonna be able to prepare for it at all, right? If they're not paying attention to what's happening with ai, they have no idea that these things are improving this quickly.

And so just one day it's gonna be like, oh yeah, you don't have a job. Oh, and by the way, your whole sector, customer service people is gone.

Anne Murphy: Yeah.

's no way to Emotionally and [: 00:56:00

I don't know that you do.

Anne Murphy: That's why I'm saying you gotta, you, the patent attorneys and the therapists, yo, who's, I mean, who do we know in the community Who's a therapist? Uh, Claire. Um, the,

Kyle Shannon: the, uh, Claire Jacob? Yeah. Dr. J. Dr. J. Yeah. Dr.

Anne Murphy: J Claire

Kyle Shannon: Jacobs.

Anne Murphy: She's, she's, she's, and by the way, for people who don't know Claire Jacobs, this is probably, she, she, she helps, um, people who are probably in our listeners in our listenership for sure.

Um, a lot of like high achieving women who are late diagnosed A DHD and in ai.

Kyle Shannon: Mm-hmm.

Anne Murphy: And she talks about the impact that that AI and working closely with AI like, like this with the agents for the last week or so, it messes with our brain chemistry, like our amygdala.

Kyle Shannon: Mm-hmm. Yeah. This is survival stuff.

Anne Murphy: Yeah. [: 00:57:00

Kyle Shannon: Yeah. This is survival stuff.

Anne Murphy: So again, another real identity based deep. Seated hardwired

Kyle Shannon: mm-hmm.

Anne Murphy: Thing.

Kyle Shannon: Yeah.

Anne Murphy: That AI is getting us into here.

Kyle Shannon: Yeah. Yeah. Yeah. It's, it's, it's a forcing function on society. Um, listen, I, you know, as, as much as I'm like, you know.

Uh, conscious of, of wanting this to be entertaining and, and not wanting to, to bring people down. I think the purpose of getting in community and having these conversations is. We're all gonna have to figure it out. And the only way to figure it out is to be talking to people who are, you know, heart-centered, trying to, trying to find their place, trying to answer their question of, you know, what do I stand for?

because, because we, we get [: 00:58:00

Figuring it out. They don't have it all figured out 'cause none of us do. Yeah. But they're doing this and all to a person, they're very thoughtful, very heart-centered people that are introspective, trying to figure out. What it's all about and on a personal level. And then all the AI stuff is just amplification of those ideas.

And that's, that's pretty magical. So I'll leave it on that positive note. But

Anne Murphy: yeah, we are the cavalry. We, it's all of us together.

Kyle Shannon: It's

Anne Murphy: all of us. We are the cavalry. The cavalry's not coming. We are the, we are it.

Kyle Shannon: Well, great conversation with you. Thank you. This was fun.

Anne Murphy: Great

Kyle Shannon: conversation. Really appreciate everyone being here.

You guys are awesome.

episode on the social media [: 00:59:00

Kyle Shannon: ai Oh, the

Anne Murphy: podcast?

Kyle Shannon: Ai, AI Explorer, I think, right? Ai,

Anne Murphy: AI Explorer. There you go. I almost,

Kyle Shannon: yeah. Yeah. Mi Michael Stelzner, uh,

Anne Murphy: AI explored.

Kyle Shannon: Yeah.

Anne Murphy: Yeah. Really good

Kyle Shannon: episode. AI explored. Thank you.

Thank you. Yeah. I talk a lot about the salon and, and the, uh, cycle of AI readiness. Really

Anne Murphy: sweet

Kyle Shannon: play first, create excellence, generously lead baby. It'll change everything. There go. Alright.

Anne Murphy: There you go.

Kyle Shannon: Great to see you. Bye everybody. Bye everyone.