The AI Readiness Project: The Magic of Branding with AI, with Marisol Rios
How do you integrate branding, intuition, and automation without compromising your voice or values? In this episode of The AI Readiness Project, we welcome Marisol Rios—better known as The AI Witch—for a conversation about how AI can be a tool for self-expression and business transformation. With a background in digital strategy, visual design, and mystical practice, Marisol brings a thoughtful perspective on using technology to unlock creative power.
𝗪𝗵𝘆 𝗔𝘁𝘁𝗲𝗻𝗱?
- Explore how AI can support more authentic branding and aligned client experiences
- Learn how neurodivergent, intuitive, and visionary entrepreneurs are shaping their workflows using accessible tools
- Gain practical insights on using AI to stay focused, creative, and in flow
- Hear how spiritual practice and tech can coexist in the modern business landscape
𝗢𝘂𝗿 𝗚𝘂𝗲𝘀𝘁:
Marisol Rios is the founder of The AI Witch, a platform that helps entrepreneurs bring more magic, clarity, and confidence into their brands through AI. With 16 years of experience across design, education, and marketing, and a Master’s in Digital Marketing, she helps clients use technology as a creative ally. Her work centers those often left out of traditional business spaces, offering tools that resonate with both heart and strategy.
Transcript
forget trying to keep up with AI it's moving too fast it's time to think differently about it welcome to the AI
0:11
readiness project hosted by Kyle Shamim and Anne Murphy they're here to help you build the mindset to thrive in an
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AIdriven world and prepare for what's next [Music]
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i'm telling you i'm telling you fantastic today i don't know what kind of lighting you did or if you've been tanning on a golf course or what's going
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on but you look you look swell i'm I feel like I am corp corpsly
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no you know what i did something that I would highly recommend i took a nap
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i took a nap this is what it looks like when you don't okay yes yeah you're not
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nap i'm nap i'm the before picture in this uh in this scene i like it
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well our guest Marisol was commenting on how she was feeling kind of something
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and she talked to Chad GPT and Chad GBT said "Go to sleep." And she was like
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"Okay." Yeah but she wasn't listening to herself tell herself to go to sleep but
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Chad GBT tells her to go to sleep and she's like "Oh go to sleep." She'll you know Chad Chat GPT's got it going on yep
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how you doing good i'm doing good i'm doing good so why don't we jump in let's uh let's let's answer this question
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shall we who wants start oh you want me to start okay yeah you start how ready am I for
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AI i feel pretty ready this week you know
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what's weird about AI for me is like the deeper I get into this
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it's just this oscillation between everything's great everything's going to be fine and holy crap I have no idea
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what's going on and I and like you know I I go back and forth between those and I feel like this week I'm like it's
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going to be okay like like the tools are getting better it's going to be okay i'm I feel like I'm starting to get a grasp
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on what are the skills that are going to be required moving forward for people to
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be really successful and I think that's a huge huge question that companies and
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individuals are going to have to deal with so I'm feeling pretty good about it this week
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well good for you how about yourself well I feel like it's the conservation
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of feeling good about AI because you're feeling good and I have been not feeling
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great okay good good so so great in in not great in what way
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you know I it was interesting because Vicki Baptiste from the AI Salon who's
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in the chat right now hi Vicki um she posted this great question in the AI
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Salons's mastermind group which was um how often or what is it like when you
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feel both fear and enthusiasm about AI and what what triggers that and I was
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like especially lately I'm carrying both at the same time and my motivation for
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doing AI you know responsibly and scaling that and encouraging other
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people to use it is specifically because there are so many downsides to it it's
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like if we're going to do this thing that could potentially have you know
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environmental well we know there's environmental problems there's human rights there's you know what energy
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there's geopolitics etc then we might as well
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use it to its highest and best use on an individual and organizational level like
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we have a responsibility to do the best whatever we do with AI because we're
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using it we're in it we're putting our data into the next model training like
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you know we're teaching people what to you what they how to ask themselves what
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they should use it for just feels like it's so important to balance both sides of it and it's awkward because our job
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is off is so often to inspire people to use it and I know that I can come across
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as polyiana about it sometimes and that it's even like my credibility is a little bit shaky because I don't talk
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about the bad things about it but I know them and I feel them and so that's
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that's it there's bad stuff and there's good stuff i'll let you off the hook a little bit i think that there are plenty
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of people talking about the bad stuff about AI fair i actually think there are
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precious few relative talking about the optimistic side of it what it does i'll
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tell you you know a lot of what you talked about brought something up for me and maybe the reason I'm feeling good I'm working on this new book project
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Feed Your Prompt and the whole idea is if you feed your prompt you Yeah that AI serves as an amplifier of your ideas yes
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and I think to the extent that we separate ourselves from AI and treat it
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like this robot off to the side yeah what it what it
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that what that framing does is it says that AI is happening to us right right
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which which is terrifying right because if the AI is bad and the AI is happening at us and it happens bad that's going to
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be bad but if you reframe it in this way that it's like you know I'm the chef and
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and um AI is like yes chef like AI is my s chef i'm the one that gets to decide
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what the dish is going to be what the ingredients are what spices we're going to put on it and AI is like the AI is
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there helping me cutting things really swiftly and sautéing just right and doing all the things and if it does
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something wrong I'm like no that's not good put that back and it and it's this it's this amplifier of humanity and and
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so for me it's this thing of if what we can do is rather than say to people you should try AI if we can say listen
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you've got all these ideas and if you use AI you can amplify those ideas that that for me is why I'm in an optimistic
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place because it just it is such an empowering thing when you frame reframe
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it as a collaborator rather than a a thing that you have to deal with 100%
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100% I am so glad that that's how I started using AI i never I never tried
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to use it as like an answer machine i was desperate and it became my world
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immediately because I needed to yeah um the other thing about being ready for AI
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this week that I'm excited about for me personally my life what I can bring to
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my conversations with people regardless of where they are in their journey is because I made that game so for those of
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you who haven't heard the big news and this is you might want to sit down this is this is huge this is huge this is
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huge so watch out Electronic Arts watch [Laughter]
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If I knew the name of another gaming company I would say it right gamestop i
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don't know no but you know it's good enough it was cute it's It's actually perfect considering what you're about to
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say so um I envisioned
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So I the story that I told is that I'm not a vid I'm not a gamer i don't know a lot about video games i don't know how
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they're set up my dad took the Cleico vision away back in whenever when we were fighting about it and I never saw
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it again just like the guinea pig right never saw the guinea pig again when it was time for the guinea pig to go away
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so I never learned anything about video games other than mouse trap that was the only one I had really played and so
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which was kind of like you remember like Frogger and stuff so I was I just asked Manis like "Can I
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make a video game with people with a little me high-fiving other people or
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these little animals?" And it was like "Yeah." And I was like "Oh." And then I
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talked to it some more and then I thought "I think this is what vibe coding is i think I don't because I
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never I never went and found out when everyone was talking about it you didn't ask chat GPT what vibe coding was i
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never did i I never you know we're curious minds but sometimes I put a wall around things that I don't think I have
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time to learn about so at any rate I start making this game and I mean you
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would think I was the hottest [ __ ] on the planet i am so I mean like I am telling everyone who will listen to me
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that I of all people made a video game so now I know what vibe coding is now I
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know what building is now I know the iteration process this game is going places yeah and it's the cutest my I I
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will this was an absolute troll and insult of you but it was also the best
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compliment i didn't mean for it to sound this mean but but when when I played the
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game for the first time you were on the call with me and I said "Oh this is so dumb it's brilliant."
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And I and I really did mean it as a compliment i know it is such a It is such a like it
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is just joy right like it is it is just joy there's effectively no game mechanics other than click on stuff and
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and get joy right and get joy and get joy and it's just it is the kind of game
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that a professional gamer would never design a professional um coder would
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never think to build and it's a full self-expression of you
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and what you wanted in that moment and that's the beauty of it and and there's you know there's a thing going on right
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now that I'm seeing and I'm seeing this consistently you know um artists will say that AI art
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is just garbage art and coders will say that vibe coding is just garbage coding and every every single thing that gets
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the these kind of automated you know levelups the the uh the incumbents in that
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industry disparage it but what what's gonna happen is you're going to get
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people creating games and creating applications that a never would have gotten created
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in the first place and someone in doing that is going to do something absolutely brilliant that changes things in in a
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positive way and and it's it's not that traditional coding is worse or better or
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vibe coding is worse or better it's a different thing and it's going to have a different group of people who are very
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very successful at it so I just thought your game was absolute just joyous and
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it it's it's a it's a perfect example of you you're putting something in the
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world that literally wouldn't have existed without a without AI exactly and
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and and the other piece about like putting yourself like feed your feed
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your prompt so one of the things that I put into it because I was thinking about
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Jet being Gen X and our parents and how my dad took the vid the KCO vision away
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and how our parents a lot of our parents didn't like efuse these little pieces of
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gratitude like you know you're you're joyous you are loved you have your
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shoulders are the right amount of of broad you don't mind getting wet in the rain like how cuz when we very first
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started making GPTs there was um a friend in the salon who made one specifically specific affirmations for
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Gen X adults whose parents never told them that they were okay exactly and so
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I was like you know what i'm going to infuse this game in some dopamine anyway but what it did and what I wish for
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other people and what I'm going to I want to take people along this journey with me is the sense of empowerment is
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like it's like when I okay I I know this is going to sound hyperbolic but you
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know I'm a I'm a long-distance solo backpacker and there are moments where you're just like I have no idea how I
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just did what I did but the sense of confidence that I have is newfound and
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my goal is always you know you talk you call it the back country is to bring that confidence into the front country
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and I feel like this about making the game is I made the game that was like me
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just dinking around right this was one instance of of vibe coding what more can
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I do and now I feel like nobody can tell me that I don't know how to make things
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with AI let me tell you I I love that so much first of all I didn't know that about you the the solo backpacking thing
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that's um our account director at StoryVine she does that as well so so just crazy amazing stuff if there's
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anyone watching the show right now that has not sort of taken the step into AI
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one of the things about AI is that if you're on the outside of it it seems very intimidating and that intimidation
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comes from a long history of AI up until chat GBT really did require you to have
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a mathematics degree or to be a real good engineer to really understand the mechanics of how AI works post chat GPT
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that's not the case anymore what you need to have is you need to have ideas and you need to have you know a point of
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view and you need to have creativity and curiosity and adventure those are the basic requirements right now and so just
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like gain that confidence in vibe coding someone else who's just getting started can gain a similar kind of confidence
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just going to chat GPT and playing just try exactly it will blow you away probably within the first five minutes
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definitely within the first 15 right absolutely i I I think I'm going to make a long list of all the things you don't
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need to know in order to be good at AI and in fact great idea yeah and in fact
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you will be most people at least the people who fit into the revenge of the
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liberal arts majors right like most people will be impeded by trying to find
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out what an MCP is or I whatever MC whatever TF it is it doesn't matter and
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if I had known that I was vibe coding I probably would have stopped because I'd be like this is something that I don't
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know how to do yeah well vibe coding what it really means is like Andre
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Karpathy is the one that that defined it and he can code and he said vibe coding
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is just telling the computer what you want and not looking at the code
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makes sense as a coder he's he's saying vibe coding is just I just vibe with it
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and that's what you were doing you were just asking questions hey can I do this and because it wants to be a helpful assistant it's like sure you can do that
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you want me to spin that up for you right yeah very good that's it so if you've never vibe coded go do that too
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um so so let me let me kick us into um what I think is is something worth
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paying attention to this week and I'd love to hear your take on this yes okay so so one of the things that's been
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happening as I've been working on this book is that I've come to the massive in retrospect obvious realization
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that tools don't matter as much as your intention matters that that intention is
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the most important thing and your point of view and how you want to use the tools and what you do and I I learned this back in the worldwide web days and
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I'm relearning it again now ai tools are very seductive and they make you want to pay attention to them right and so I
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spent the first year year and a half of AI learning lab and all that talking about tools and and I've I've been
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making this transition out of that because I think in the end the tools don't really matter that said
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Here's what I think you should pay attention to for the next week
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i am completely enamored with and in love with Midjourney's new video tool
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and just Midjourney in general and if you haven't played with it yet it is
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very worth um at least a $10 subscription in my opinion you won't get very many videos but you'll at least get
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to experience it i actually upped my subscription to the $60 the $60
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subscription on MidJourney because it's got unlimited uh like slow renders so So it's basically unlimited video um just
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because it's so good but go play with it there's there's a couple of reasons why
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one is what they haven't done in what other tools have done is they've split
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image generation and video generation is these very distinct tools you've got the image generator over here and then you
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go over to the video generator and you do the stuff over there and it's it's just these this very fragmented
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experience midjourney has basically said we're an image generation tool and do you want that image to move and and so
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you generate all these images and you find something you like the look and feel of and then in the lower right hand corner you just hit hit a button that
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says you know low motion or high motion and then either automatic or you can add a prompt right super simple but the the
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results are magical it it seems to understand the intent of images the
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physics of images in just a remarkable way so while I do not recommend leading
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with a tool I think understanding the kind of magic that that MidJourney has captured with that video tool i think
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that's something worth paying attention to this week because it's my enthusiasm for it isn't waning it's it's it's
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amplifying as time is going on and that's a very rare thing i'm in love with it too because
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the results are way for me from my you know experience so consistently good
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yeah with no input like it's literally like click a button and it's like I did something good and then just now talking
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to you before the show started I learned that I learned what the button that says that the word extend actually means you
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can extend it good to know because what I was doing was I was downloading all these segments and then uploading them
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to my phone and then putting them into InShot and then clipping them together
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okay yes which you can do you can do it that way and do it that way i like to do
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things the hard way but yes like the very first thing I did was I took some advice that I learned from Kim offered
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that you want to you you know sometimes it's helpful to use an image where there's movement in it in the direction
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that you think you wanted to move in so I took two images that Jamie Velasquez who's in the chat right now that she
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made one of women walking and the other other one a different scene with women walking and it it morphed the scene so
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beautifully and I got an A+ home run dopamine hit first try first try yeah
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first try and just just so pe if people don't understand so when you make a video in MidJourney there's there's two
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when you see the video there's two buttons that hover on top of it one says extend auto and one says extend manual
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so the original video length that it produces is 5 seconds and then if you extend it it'll add four seconds and you
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can do four of those so you can have five segments total for a 21 second
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video here's a thing I just learned today and what's that every time you
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extend you can give it a completely different prompt so So this guy did this this uh video of like a a cartoon
20:08
character walking down a street and then he was walking by a pond and then he was walking in a city and then he was
20:14
walking somewhere else those are all just extensions of that first clip of him walking down the street and then
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they said you know same guy walking down you know walking by a pond or whatever it is right so those extensions can
20:26
actually be different shots and I assume it it understands the continuity and it understands the style
20:31
and like I haven't played a ton with it but again it's just there is something magical about it and it's kind of low um
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low learning curve if you can get an image in mid Journey you can push a button and make it into a video and then and then as you start to dig into it it
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is it is quite remarkable so how does it compare to VO3
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okay in your mind because I haven't played with V3 great question so when VO3 came out so here's the thing about
20:59
V3 vo3 is Google's video model v3 does
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um like audio sound effects and acting
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like it does That's right that's right it does character generation voices
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script writing and acting like it generates fully baked you know
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characters at a trade show talking about cars or whatever and and they're and
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they're good and so when that came out what I knew was that I would never be
21:33
excited about another video model that didn't do that that didn't have the audio effects that didn't have the thing
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and then like a week later MidJourney Video comes out and darned if I'm not
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more excited about that than I am about V3 there is something about the the
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nature of how it understands and interprets the image that is just it
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Rick McCauley called it it's it's like visual poetry it is visual poetry and
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and it it is magical and and so so it doesn't have all that stuff but you know
22:06
it will over time one of the reasons it's so good is that um how they described it is um Midjourney was not
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started as an image generation company it was started as a 3D world building company and then they and then Yeah
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exactly and then what they talked about is you have to start with the images then you go to video then you go to 3D
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worlds and objects and then you go to real time oh so the video is just a
22:34
snapshot in a continuum toward basically the holiday where we're going to invent worlds and step into them
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okay so and I think that's why it's so good at the physics part like why it understands images so subtly is that I
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think it's being trained in a much larger continuum okay okay so then there's one more
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comparison and Bloom has kind of answered this in the chat so I also played with cling and compared cling to
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midjourney which by the way I had never used cling because I kept getting it mixed up with a bunch of crea and I know
23:09
every time I sat down I knew four letters i know and I was just like goo
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anyway so Clling how do you how what's your experience
23:21
cling versus midjourney versus Well I got the midjourney versus V3 thing but Cling versus
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I am I am behind i haven't I have not used Cling 2.1 i haven't used Halo's
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Miniax just came out it's supposed to be really remarkable like I think they're all getting so good that um that you can
23:42
really use any of them we we've talked about this before i think I think we have entered you know a stage of AI
23:50
where you won't be able to keep up with all the models and it actually doesn't make sense to what'll happen is you're
23:56
going to imprint on a particular tool or two and then those are going to be your tools right and I I I just I think
24:03
that's how it's going to be um so I'm I'm really behind on a bunch of stuff so so I don't know i've heard Clling 2.1 is
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incredible i've heard Miniax is incredible um I think all the stuff within Korea you can use lots of
24:16
different models so you can go play with a bunch of different ones but frankly I'm just you know the the one that
24:22
lights your boat is the one you should be playing with yeah exactly exactly light your boat lights your candle
24:28
lights i knew what you meant your boat i guess I should I should have taken a
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nap candle told you candle see it's it's poetry so
24:39
I want to say another thing about the it's not about the tools thing okay
24:48
because we've talked about how bringing ourselves into this work is what matters
24:54
right that's a more existential approach sustainable certainly yeah working with
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AI yeah the other thing I I have been really noticing is that and this is this
25:06
is more right brain or left it's more the part of your brain that is not
25:11
creative but that's important so that you can be creative um Tyler Fisk who's
25:18
coming up on our show soon he talks about going slow to go smooth and for me
25:24
the go slow part that I've had to kind of back up on is organizing my data so
25:33
let's say like Rick McCaulay is talking about doing some projects with his family here he had to organize some data
25:41
in order to make that possible if you haven't yet started using AI and you're
25:48
just like I don't know dot dot dot one thing to start doing right now is just
25:53
like name your files properly put them in folders
25:59
put them in folders so that you can attach those folders to you know chat
26:04
GPT etc rather than your whole entire Google drive like do yourself the favor
26:10
of don't get into AI and then have to go back and fix everything just hook yourself up by naming your files
26:16
correctly and putting them in folders i appreciate you saying that i haven't done that for two and a half years
26:24
and it makes me You're fine oh no i'm not I'm not like I need to do that but I
26:31
think I'm so far gone at this point I'm like well I I haven't done it to this point so let me just keep going like I
26:37
have been it's horrible it's horrible you're absolutely right i If anyone wants to talk to someone who hasn't done
26:43
that for two years I'm your man you're the man and then if anyone wants to do
26:48
this there is a post by Vicky Baptiste on LinkedIn probably
26:54
maybe going back two months ago where she teaches us step by step how to do this yeah so it's Vicky Baptiste
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LinkedIn a couple months ago yeah and if you follow her steps you will you will
27:06
be in really good shape but even if you just do a little bit of organization you will be golden yep the other thing this
27:13
I have been doing recently project folders and chat GPT is they're not just
27:19
folders it's it's you can group all chats for you know for a single project
27:24
in the same chat and then when you chat in that folder basically it's doing it
27:29
in the context of all of your conversations so you can just say "Hey based on what we've talked about here
27:34
you know let me do this new thing." So it's really good there um good so let's uh we're just about to the bottom of the
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hour let's jump in why don't you tell the good people quickly about Sheile Leads AI and I'll do the same about the
27:47
salon and then we will bring up Maris Soul yay all right so she leads AI is an
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ecosystem that includes our she leads AI academy which is our external facing AI
28:01
education for women our consulting agency which is focused on the people process and culture behind the AI
28:08
revolution we work with nonprofits smallmediumsized businesses eventually we'll be working with all kind of
28:15
companies as we bring more consultants on we have our she leads AI society which is our membership group and then
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we do things in the public affairs and policy space as well and what's so cool
28:27
about she leads AI to me is I never I always heard that phrase about your
28:33
network is your net worth and I always thought that that was like you know kind
28:39
of cheesy and I don't know for other people it's a little patriarchy it's a
28:45
little patriarchy like it's more it sounds transactional but here's the thing like anytime I I need to do
28:54
something and it's something that's not my zone of expertise I've got 140 women who are ready and willing and able to
29:02
take the call and help me figure out who's the right person if they're not the person so when I get a client who's
29:08
like wanting to do cyber security stuff I'm like that's not my zone of genius i know 10 women for whom it is and that
29:16
enables me to go anywhere and do anything i can take any discovery call and I'm not saying this is just about
29:22
you know money and your income and blah blah blah but it's also not not about money right and I'm not afraid to say
29:28
that our group it we help each other launch we help each other build we help
29:35
each other find new um find new ways to serve so that's a little bit about she
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leads AI beautiful um so similarly AI salon um another community um with a
29:48
with a a focus on um just being a bunch of AI optimists quite frankly and
29:55
generous and and our our mantra our what we call the AI readiness cycle there's a
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lot of AI readiness in my life um the AI readiness cycle is play first sorry what's going on with my hair but it's
30:06
all right it's it's flouncy it looks good though it's got body it's it's nearly natural um
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um you know we the the the cycle is play first generous uh mindfully create and
30:22
generously lead that idea of play just play find some joy in this stuff again for you personally what's you know
30:28
what's it about and then mindfully create and start to build stuff and generously lead is learn out loud share
30:34
what you're learning connect with other people because the thing that you think is obvious to you is going to be revvely
30:40
for someone else and so so that's what the AI salon's all about and we've just added the AI salon mastermind which is a
30:47
subscription area a more focused area of of the salon um where people who are ready to to step up their game and
30:53
deepen their relationships and deepen their learning and and just do things in a more focused way that's there now um
30:58
we're super excited about it we just launched it in in June the beginning of the month uh so so it's picking up steam
31:04
and taking off and and really exciting so So I want to say something about the
31:09
mastermind really quickly please do for anyone who is like has has weird vibes
31:16
about going into a space where they might not know anybody and they might be wondering you know will I be on the out
31:23
group what are these people like how much information do they have that I don't have the mastermind is a perfect
31:31
place if you want to be vulnerable and you want to be able to say in a
31:36
relatively small super safe space I'm not sure what you're talking about like
31:43
we love those questions and we ask them of each other all the time everybody is
31:50
lovely and kind and generous it's a subset it's like a distilled version of
31:55
the AI salon it's extremely generous and people should join it this calendar year
32:00
because uh you get the this year's price for the rest of your life yeah exactly and you
32:07
get if you're a founding mastermind member you get a badge which is always cool you get a badge i already I'm I'm
32:12
going to post mine soon i can't wait oh good yeah yeah we're going to have badges you can post on LinkedIn and things like that yeah that's great so So
32:18
that's it that's it it's it is it's a more safe environment what I'm noticing is that people are sharing much more
32:24
specific how-tos because they weren't willing to do that to a broader group they didn't know who was out there this
32:29
group you kind of know everyone so it's it really is powerful all right with that I'm so excited for our for our
32:36
guest today we're going to bring up Marisol why don't you tell the good people about about Marisol and then
32:41
we'll bring her up marisol is everything she is she is and and and by the way
32:49
just for those of you who haven't yet met her she has a whole fan club in the
32:54
chat right now super excited to hear from her and guess her up because she is
33:00
she is like a vortex of so many good things she has she has helped so many of
33:08
us crack into our what's scary and vulnerable and also
33:15
beautiful about herself with about ourselves not only through her own work
33:21
her own artwork but also in how she coaches women to create AI artwork
33:26
particularly related to their brands so she's an inspiration to many of us and
33:32
to anyone who hasn't met her yet good news you're going to meet her now and
33:37
you will never forget her and you'll follow her and you'll be inspired by her every time you cross paths with her so
33:43
that's I haven't given a lot of background i'll let you do that Marisol but I just you know I mean we everyone
33:50
we love we love welcome Marisol it's so good to
33:56
have you here we're really excited to have you here they are making me blush
34:02
we're trying to get your cheeks to match your hair they're almost there uh so happy to see
34:09
uh everybody i'm gonna cry guys i know i know i realized I was like "Oh she's gonna cry i'm gonna cry." Knows me so
34:17
well i'm such a crybaby me too i am too honestly I'm an em Oh I'm emotional lady
34:23
oh Kyle is very very sensitive i know that i know that i'm sappy
34:28
uh well thank you so much for having me i'm so excited i love talking to you guys i love listening to the podcast
34:35
it's just so much fun you guys are so fun together i'm so glad you did this um
34:40
well my Rios um I am the AI witch on
34:45
YouTube and other channels uh I'm a branding expert i've been doing branding for like 16 years if not more i started
34:53
as a graphic designer i taught myself how to do web design and web developing
34:59
and then I got a masters in digital marketing and then I got into AI because
35:06
uh I just see where I can get stuck it's very competitive to be in this field the
35:13
creative field the marketing field the advertising field is very very competitive so I've always tried to stay
35:21
with it that's why I did my masters because I was like okay I can't get stuck i can't just be a creative and
35:27
just do pretty things i need to be more strategic and learn how to do social media and all that stuff so uh when I
35:34
turned into AI I was a skeptic first i was so reluctant
35:39
at the beginning because I was a creative and we all have that bias that it's like it's bad and it's cheating and
35:46
it's stealing and all that stuff so I gave it a go i started with midjourney
35:52
and I was like I don't get it i can't do anything everything looks like crap
35:58
and then I stopped and then I discovered uh the secret eye society and I learned
36:03
there and oh magic magic just started happening i understood that it's not
36:12
black and white with the ethics of AI there's a lot of gray areas a lot of
36:17
gray areas and that oh my god it just reignited my career
36:22
because I was so bored interesting i was so bored i was like
36:30
just going with the motions just like I guess I'll get another corporate job i and I was not
36:37
enjoying it anymore and then AI came along and I I am lit lit up every
36:43
freaking day and even the bad days the bad days where I'm all like gloomy and it's like I don't know everything moves
36:50
so fast then mid Journey comes out with video have you Have you played with Have you
36:56
been playing the second it came out I did a YouTube video isn't it amazing i
37:01
was so excited and you know what happened um so I I coach inside a community and it got released like 30
37:08
minutes before I had my call i was like let's be clumsy together let's figure it out together and it was
37:16
so I was just like I even forgot for a second they were there because I was like I'm going to do all this stuff and
37:22
I'm like wait a minute yeah i've got like I on my uh on my live
37:29
I just ignore them i just ignore the audience they're just you know
37:34
about me it's all about me stick around if you want exactly i like what you said
37:41
about let's be clumsy together yeah it's great that is that's it it's just being
37:47
clumsy that's not that's not something that like every human is clumsy at times
37:54
being clumsy is actually kind of endearing let's just be clumsy together right i love that being on camera and
38:02
teaching live has really made me feel like I still sweat but I tell them you
38:07
know like you guys I'm sweating right now like you guys have made me nervous so just and everybody's super kind so
38:13
I'm like thank you for being kind i'm trying to figure it out because it's hard to keep up with everything you know
38:19
like I need to be at the edge of it because I have students and they're experimenting so I really don't have
38:24
time to be like I'll try it later although there's certain tools that I do leave for later but I need to be at the
38:32
edge of it so I really need to sometimes I need to experiment with them and go through the same pains i even tell them
38:38
like "Today we're going to suffer together." Yeah yeah i have no idea what we're doing i'm increasingly asked to to
38:45
comment on things I I know nothing about because I just haven't gotten to it in the you know it used to be the circle of
38:53
tools was like six tools and then it turned into like 12 and then it was like 24 like it's this doubling thing that's
39:00
happening and now like just in video tools alone I think we're probably up to 15 or 20 like major high quality
39:09
worthwhile learning tools and it's like I At this point I'm just like eh
39:16
I'll get to it when I get to it you know I try to stop sweating it too much and see like I'm also in an ecosystem in
39:24
LinkedIn where there's so many amazing creators that that's all they do all day
39:29
like you know and some of them are like either partners or something so they get the the the insights like this is going
39:36
to be released get to try it before anybody else yeah so by the time is released I already have content and I'm
39:42
all like like I don't have time but it's like okay well I do do this for a living
39:49
but they are doing this for a living you know yes it's different and the level
39:55
I've seen I'm in a group on in Facebook and it's just very talented extremely
40:02
advanced artist doing video and now I'm just like there I'm just there listening and learning because I'm like
40:10
I haven't done much this week but that's how you learn that is how you learn
40:15
right i mean there are times when you're learning because you're mentoring other people and I do think that's an
40:20
exceptional way to learn especially with AI but being around people who know how
40:26
to do things that you don't know how to do like oh my goodness gracious and to get in proximity to those people like we
40:32
can now because we're so virtual whereas if we were still like walking around you
40:39
know in real time to try to find these people to learn from we wouldn't be there but now we're in groups like this
40:45
where we're watching people make magic and what somebody's clumsy suffering yeah we can all relate yeah what what's
40:52
your um one of the things that I notice is is as I follow an artist over time I
41:00
watch their voice evolve like as they learn different tools or as new capabilities come come to bear their
41:06
their voice sort of evolves and shifts what's been your experience like have you found what's your relationship
41:13
between your intention and what the tools are providing and that sort of back and forth like are you finding your
41:18
creative expression changing as the tools get better like how are you how are you evolving as an artist i think
41:26
it's more like I'm nailing my style and it's it has been easier to create where
41:32
before it was like weeks and weeks of exploration and and you know iteration iteration I'm like maybe I like one
41:38
image and now I want to create a story it's going to take forever so now I have like a more tame formula although it
41:44
changes of course cuz Yeah yeah virgin 7 comes out and then it's like "Oh I have to test it again." Uh I went back
41:51
actually uh to like the beginning of my my creations and I found stuff that I
41:57
dropped completely and I'm like "Oo I want to try that again." Yeah i've been doing that too like resurrecting old
42:04
like low res things that were a good idea yeah because I'm like "Oh I like that style." because I have this
42:10
mystical style going on but before that it was holographic because that's part of also what I do and I dropped it and I
42:16
was like wait that was really good i'm gonna do that and then like now with the Omni reference omni character Omni
42:24
reference in my journey I have been able to go back and do like all my my root native uh Mexican indigenous work even
42:33
better because now it looks really realistic the details are so good you know like you get the feathers and the
42:39
bones in a way that I couldn't before so like reigniting and I try to join people
42:46
and projects that are not in my style so I can merge what I like to do with a new
42:54
thing uh like there's this super dark lookbook that I was invited to work on
42:59
and it's just like dark like super dark and you see me I use very very colorful
43:05
stuff so it was so hard to find a good style where the things started to look
43:11
you know like good so that was like super exciting so I tried to challenge myself like that to keep evolving and
43:17
not get stuck in just one thing yeah that's cool
43:22
marisol can you tell people I we are dying to hear a little bit about your
43:28
background um in working with women who are neurode divergent and a little
43:34
witchy i would love to hear a little bit about that share the share that with the nice people because there are a lot of
43:40
people out there who are just discovering the um kind of well with what how their brain works and may not
43:49
know what direction to go in with that and AI art can be quite the um quite
43:55
honestly for me therapy yes it's a bit therapeutic so I think we are we are
44:01
approaching AI most of the times and like how can it optimize my business how can I profit from it and all that stuff
44:08
and then we don't stop and think like well you also need a little bit of me time and if you're creating things why not do something that can also help you
44:15
so in my neuro diverency what helps is that it's just so exciting and new every day the dopamine the dopamine is you
44:23
know it and then so when I started using Chad
44:29
BBT to help me with my brain I was like okay this is something that I want to
44:34
help people and I didn't even know I wanted to help ADHD women it's just that I am ADHD and then like all my
44:40
conversations like also with Anna who's a super successful ADHD woman you know like like it's possible for us to be
44:47
successful and to be respectful full of our quirks there's nothing wrong with us
44:53
because we are often told that it's like fix it it's like no I don't need to fix it i just need to optimize it so in
45:01
creating and using uh these tools I have found a way to like even I'm talking
45:08
right now and I feel my brain like recalibrating in a way it's like yes
45:14
feed it uh cool so um so again like creating imagery of myself for example
45:21
like creating self-portraits have really helped me uh see my what we would call
45:27
in the spiritual uh uh ecosystems uh my higher self
45:34
or the version of myself yeah and that can really help me to motivate myself to
45:39
keep going and like I can do it like this is just a vision of what's coming like this is just my future self and
45:46
that helps me you know like get off of those slumps where you feel like you can't do anything and then you have a
45:51
little conversation with chat and you're like okay I feel like this i created a custom chat GBT which the whole point is
45:57
that you know like I don't feel like doing stuff today and then it'll take you like how's your energy your cycle
46:04
too uh you know like consider all these things so just to help you get a little
46:09
bit of a push it's not like it's not going to solve your life but it might
46:14
help you move on from being stuck which I find it very very very helpful beautiful same um we're going to dive
46:21
into our questions for you but first I wanted to as an illustration of the of the importance of community i you know
46:29
was told I wasn't could never be an artist mrs plimmel told me that in fourth grade thank you Mr then I met
46:35
Kyle and Kyle convinced us all that we were all artists and I thought okay well
46:40
I'm just gonna I'm just going to absorb that why why not because you really took us through the journey that you were on
46:47
of am I an artist right and and really being able to own that and I came across
46:52
Kyle's series Kyle Shannon Dreams where he had made these are my words to
46:58
describe it Kyle so I if I don't nail it hopefully the spirit is is correct so
47:03
where I saw these like alter egos of Kyle and I thought that might be an interesting thing for me to explore and
47:11
I didn't know enough about making AI art to be super precise to like have an idea
47:18
and try to make it happen i didn't have the preconceived notion so along the way
47:23
I made I made these images of myself these alter egos and I just I had this
47:29
um I lived with them for like two years they were everywhere in my life and it was just this neat way of looking at
47:36
like the fracturing of my life in a way that felt more like it the sum was better than the whole of the parts the
47:42
whole was better than the sum of the parts and now because of what you just shared Marisol I'm going to go back and I'm
47:49
going to get those images and I'm going to make them good because of course I decided good enough yeah yeah of course
47:56
right right i decided as I got better at stuff oh those aren't good enough i can't I can't have those around me
48:03
anymore i'm gonna go back and I'm gonna get those and I'm gonna make them better now because we have the new tools that
48:09
we have i love it so good i would never know any of these things if it weren't for you two so that's great um so
48:17
Marisol here's question number one when did you know that you needed to go allin
48:24
with AI and what happened next so like I said when I was I was kind of
48:29
stuck in my career uh and I started seeing AI taking a rise and I started
48:37
seeing all the the stuff against it and whatnot but I was like there it's not
48:43
going to go anywhere and then I started using it as part of my workflow just simply by using chat and I was like it
48:50
can't be that bad you know and then I started seeing the use cases that would
48:55
integrate with my workflows which is like mainly by branding and I was like this is this is something this is
49:01
something that I really need to try like I said I I knew when I had to move from just doing uh graphic design to then
49:08
implement web design and then implementing strategy and social media it was just like a logical step like the
49:14
next thing is going to be AI and I am so grateful I did at the time I did because
49:19
I feel like that has given me an advantage uh it has made me so much more
49:24
confident in my process of I just feel like okay I I am I am that
49:30
be I can't do this like super easily try me i can do anything and it's not
49:36
just like because I rely on it it's just it enhances my skills yes yes i love
49:44
that the confidence thing I think is is such a huge one right there's there's something about being able to manifest
49:51
an idea and like you said Ann sometimes you may not have the specific idea but when you see it you're like "Oh yeah
49:57
that's me that's that's right that's something." There's there's something amplifying about that right it really
50:02
does give you um confidence which in theory should only come from the inside
50:08
right but in reality sometimes external stimulation is really important i feel like AI is always a good validator of
50:15
ideas and and reflector of ideas very much yeah um okay so question number two
50:23
so based on on your specialty whether it's through a lens of of you know branding and design or whether it's
50:29
through a lens of art or or witchery um what what are trends what is a trend
50:37
or or you know trends you're seeing in AI what's something that you're paying attention to in AI and why uh I think
50:45
automation oh Jesus oh automation i just want to do like merge myself in it but
50:52
it's like it's a headache just looking at it but I know it's essential this is another piece where it's like you need
50:58
to start doing it now like you need to really start not being intimidated by it
51:04
now and dip your toes you don't have to go all in but start dipping your toes
51:09
and I will say definitely join the AI salon definitely join Sheil Leads AI
51:15
where you will find people that would help you open the doors and take you
51:21
slowly into the automation thing but it's just essential it's so needed if you're if you don't learn it
51:29
even as you request for it as a client if you need an automation for your business but you don't understand it
51:34
you're gonna get caught so you need to understand it at least understand it conceptually right understand that it's
51:42
possible if that's not your jam to do that then bring someone in to do it and at some
51:48
point in the future those automations will be automated right but right now
51:53
they're not it is incredibly powerful when you find something well I'll tell you like what I've noticed is whenever
51:59
we do something in my business where it's like you know we keep doing the same thing over and over again where
52:05
it's just like you know that's taking us a ridiculous amount of time there there
52:10
you can spot those things where it's just like if you feel like oh I got to do this thing again that's probably a
52:16
place you'd want to look at an automation right what have you started automating things like what are the
52:21
things you're playing with there i am trying to automate my custom GBT ah okay
52:26
interesting so it's been it's a lot of connections and
52:32
uh yeah I'm trying to get it with NA8 yeah yeah yeah because I was going to do
52:37
with make but uh you we all know Sabrina Ramno and she's like I don't recommend make
52:43
anymore and I'm like she has spoken
52:49
she has spoken i shall go learn the other tools so I don't waste any time in a tool the definition of influencer get
52:57
definition she is what every influencer should be she's just trying to help people be AI
53:04
ready you know she's amazing beautiful all right okay um Kyle what's our third
53:13
question it's up on the screen hold on time out everybody the private area there hold on
53:20
the name of our of our little podcast here yeah we've only we've I really
53:25
should not have to check but you know how it is um that's how the brains our
53:31
brains I was like I was on this whole path of automations and agentic
53:38
workflows and agents and agent bosses and all the like my brain just went
53:44
elsewhere we need to talk about agent bosses soon Kyle okay um
53:50
coming back to to reality marisol what does AI readiness mean to you and what
53:56
would you recommend for people who are just getting started in their AI journey
54:01
uh AI readiness for me means stop being stubborn about not wanting to learn it
54:07
uh or at least being stubborn yeah or at least or not stubborn but so reluctant
54:13
or scared and this is for like just the people that have are listening and barely hearing about it if you haven't
54:20
dipped your toes just start with chat it's such a good friend it's a good friend um
54:26
just give it a whirl you don't even understand go to Tik Tok see what you can do with chat GBT start using Chat
54:32
GBT and let's just start there and like Kyle said what is the thing that it's a
54:37
headache in your business and then ask chat how you can make that easier and I'm not saying go all into the
54:44
automation but at least if you don't understand any of the things that Chad's saying that's where you start ask it
54:50
okay what does this mean and then what does that mean and then so you can start unraveling the the whole concept of it
54:58
and don't be scared just go trust it it's okay it's gonna be okay it's going
55:03
to be okay it's gonna be okay we're going to be okay people everything's going to be just fine um let's make sure
55:11
before we get you out of here i had this before this is your YouTube channel correct i am I am the AI witch
55:19
on YouTube so go go check that channel out what can people find there oh so I
55:25
am doing demos a lot of rants a lot of rants about uh I had a very bad
55:34
breakup with PGBT we're back together but we had a breakup uh so that's that
55:40
was a very interesting one and awesome of course I did uh I did show how to use
55:45
midjourney's video and just like little things here and there like uh today I had a conversation about how to put
55:54
clothes or change clothes in an image so I might do a YouTube video about that and you know like my comments are open
56:01
if anybody wants to learn anything i'm open just comment and I'll make a video
56:06
beautiful well anyone would be so fortunate to be in your midst even if it's through a
56:14
screen ideally getting in a small screen with you being in space in the space
56:19
with you and learning from you is a gift to all of us all of us who are all your friends who are in the chat your your AI
56:27
besties and people who you haven't met too would be fortunate to hang around with you thank you so much Marisol for
56:34
everything you've done for our community and beyond and what your future looks
56:39
like is amazing you're just getting started thank you thank you so much for
56:45
inviting me i'm so excited and uh for everything you've done for us too Ann
56:50
and Kyle well you guys started the whole madness with that festivist thing i mean I know right well now now we got to up
56:56
our game next year which I think is basically impossible but we'll figure it out
57:03
but it was just awesome having you thank you you're really inspiring and really excited to have you here and and uh good
57:09
luck with everything and and go make the world a better place yeah she will she
57:14
will thank you thanks everybody have a good night thanks everyone bye bye
57:19
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